Utilities

Campaign URL Tracked URL

Build campaign tracking URLs with UTM parameters. Free, instant, no signup.

https://astroworldmc.com/?utm_source=google&utm_medium=cpc&utm_campaign=summer-sale

About UTM Builder

Tag any URL with utm_source, utm_medium, utm_campaign, utm_term, and utm_content so Google Analytics, Plausible, or Matomo can attribute the traffic. The builder adds only the fields you fill in, updates the tagged URL as you type and draws a QR code for it. Save keeps your last ten URLs in this browser once utm_source, utm_medium and utm_campaign are filled in.

Frequently asked questions

Which UTM parameters are required?

Google requires utm_source, utm_medium, and utm_campaign. utm_term and utm_content are optional and used mostly for paid search and A/B testing.

Should UTM values be lowercase?

Yes. UTM parameter values are case-sensitive, so 'Facebook' and 'facebook' show as two different sources. Stick to lowercase for consistency.